Social Science

2406 Submissions

[3] viXra:2406.0085 [pdf] replaced on 2024-06-24 20:48:45

Illogical Categorization and Positive Associations in Product and Company Impressions: Experimental Studies from China

Authors: Bryce Petofi Towne, Wang Zhang, Chunying Cui
Comments: 37 Pages.

The concept of Illogical Classification-Based Thinking (ICBT): the tendency to group traits based on impressions rather than logical connections, is related to consumer behavior. This study explores how ICBT and Positive Associations influence consumer impressions of products and companies in a Chinese context. We conducted two large-scale experiments involving 660 participants, divided into three groups: control (indefinite attributes), experimental (definite attributes), and experimental with AI-generated visuals. Results showed that ICBT significantly influences consumer impressions even with indefinite attributes, and definite attributes enhance positive impressions. AI-generated visuals generally reinforced positive impressions, though their impact varied. Notably, while cis-female participants exhibited stronger positive impressions with definite attributes and visuals, the gender differences were not as pronounced as hypothesized. These findings provide insights into the cognitive processes driving consumer behavior, emphasizing the role of ICBT in forming positive associations and offering practical recommendations for marketers. Future research should explore these phenomena across diverse cultural settings and examine the long-term effects of ICBT on consumer behavior.
Category: Social Science

[2] viXra:2406.0063 [pdf] submitted on 2024-06-13 20:55:04

In Search of More Actual and Humane Terms for Older Term of Human Resources Management

Authors: Victor Christianto, Florentin Smarandache
Comments: 6 Pages.

As we all know, change is the very nature of what is happening. What has not changed,"laments Hock, "is the mechanistic, hierarchical, command-and-control idea of organization that originated with Newton, Descartes, and the Industrial Age. That concept of organization," says Hock (not to mention the world view that spawned it), "is not only increasingly archaic and irrelevant, but it’s also antithetical to the human spirit... It has become a public menace." Therefore we are searching for a new and more inspiring term in lieu of conventional human resources management.
Category: Social Science

[1] viXra:2406.0005 [pdf] submitted on 2024-06-02 22:13:15

Illogical Classification-Based Thinking and Positive, Negative and Neutral Associations

Authors: Bryce Petofi Towne
Comments: 27 Pages.

This paper explores Illogical Classification-Based Thinking (ICBT) and its role in forming Positive, Negative, and Neutral Associations. Building on established theories such as the Halo and Horns Effects, and introducing Neutral Associations, this research examines how impressions lead to the automatic grouping of traits based on impressionistic judgments rather than logical reasoning. Using AI-generated images and a diverse participant pool, two studies were conducted: Study 1 confirmed the reliability of attractiveness categorizations, while Study 2 tested hypotheses related to trait associations. Results indicated that initial impressions significantly influence trait grouping across positive, negative, and neutral contexts, supporting the presence of ICBT. The integration of Kahneman's dual-process theory provided a comprehensive framework for understanding the cognitive processes involved. Findings have broad implications for social psychology, decision-making, consumer behavior, and organizational behavior, offering insights into how stereotypes and labeling are formed. Despite limitations such as sample representativeness and potential gender bias, this research contributes to a deeper understanding of impression-based judgments and cognitive categorization processes.
Category: Social Science