Social Science

2110 Submissions

[2] viXra:2110.0137 [pdf] submitted on 2021-10-23 19:52:11

Buying Behaviours of Millenials

Authors: Sanchit Narain
Comments: 13 Pages. [Corrections made by viXra Admin to conform with the requirements on the Submission Form]

This research aims to find out the factors, which affect the buying or purchasing behavior in millennials. This research is being done because a lot of previous research only creates a stereotype on GenY. The previous research contain so many gaps and this paper tries to fill those gaps and give an overview on the GenY or Millennials behavior on purchasing. Two major point-of-view camps based on exhaustive literature review are as follows. Firstly, while we have a better understanding of college students brand loyalty, it has been recognized that college students represent only a segment of Gen Y and also recognize the sample of college students used lacks racial and ethnic diversity, and has slightly skewed gender representation. There are limitations of self-reported purchase behavior. Asking subjects to recall past purchase behavior has the potential to induce bias. The use of actual point of sale data would be useful. Secondly, the research did not consider the buyer's perception of the ease or difficulty of performing a given behavior, which may vary across situations and actions. These are the few reasons we need to eliminate in our study, we aim to elaborate on factors affecting the buying behavior of millennials in this paper.
Category: Social Science

[1] viXra:2110.0074 [pdf] submitted on 2021-10-15 13:06:22

On Logical Reasoning in Everyday Affairs

Authors: Bertrand Wong
Comments: 6 Pages.

Logical reasoning in any form is an important aspect of life; it is persuading or convincing others with logic through writing or speech, for example, scientists, politicians, businessmen, financiers, solicitors and many others do this. This paper points out the frequent inefficacy of logical presentations, arguments and debates per se in bringing about the correct and wonted outcomes. It describes the scenario of people frequently involved in fruitless arguments and debates, and shows why the application of logic, for example, in logical argument or debate, could not often achieve the desired outcomes, much of the time ending up with frustration, unhappiness, bad feelings and poor relationships. Scenarios from mathematics, which probably represents the most rigorous form of logical reasoning, and science are described as well. The paper also delves into the problems encountered in logical reasoning as well as some modes of reasoning. It would be difficult and might be impossible to reason with and convince someone with a closed mind-set, someone who has made up the mind not to be convinced, or even someone who is not intelligent enough to be convinced. The paper presents a resolution to this serious problem, which is important, as that would be conducive to peace and harmony.
Category: Social Science