Economics and Finance

E-Book on Global Digital Marketing (Chinese)

Authors: Vasily Kashkin
Comments: 71 Pages.

Digital marketing provides a great opportunity to find customers on a global scale without having to conduct physical marketing in another country.This book may help companies discover export opportunities and benefit from globalization.On the basis of marketing, global sales are not only suitable for large enterprises, but also for small start-ups and medium-sized enterprises.Digital marketing is suitable for both the global promotion of services and the global promotion of goods.Both types of business were discussed.The rapid development of the global business field was also discussed in particular: information technology, educational technology、online media, professional business services.Another new issue is the increasing role of social media in all parts of the world, which has a significant impact on global business.This book provides you with practical tools that will help you：Choose the most suitable foreign target market;Develop a global sales and marketing strategy;Calculate the break-even point and return on investment of new international projects;Choose from many digital marketing tools and develop your own digital marketing strategy;Conduct export marketing research;Develop your international website.
Category: Economics and Finance