Irene Ng

[1] viXra:1211.0135 submitted on 2012-11-22 18:28:27, (268 unique-IP downloads)

Transitioning from a Goods-Dominant to a Service-Dominant Logic: Visualising the Value Proposition of Rolls-Royce

Authors: Irene Ng, Glenn Parry, Laura Smith, Roger Maull, Gerard Briscoe
Category: Economics and Finance