Authors: RJ Harry
This work details progress in audio ads - delivery and effectiveness. With the increased use of smart speakers and voice-based commands, a new ad avenue in the form of audio ads is rapidly emerging. Audio ads however are different in several aspects from traditional banner/image/video/text (email) ads. For one they’re richer in terms of contextual information as the user interaction with voice is more personal and can be used to determine various aspects from user mood to activity being preformed.
Comments: 2 Pages.
Download: PDF
[v1] 2019-06-11 19:02:36
Unique-IP document downloads: 46 times
Vixra.org is a pre-print repository rather than a journal. Articles hosted may not yet have been verified by peer-review and should be treated as preliminary. In particular, anything that appears to include financial or legal advice or proposed medical treatments should be treated with due caution. Vixra.org will not be responsible for any consequences of actions that result from any form of use of any documents on this website.
Add your own feedback and questions here:
You are equally welcome to be positive or negative about any paper but please be polite. If you are being critical you must mention at least one specific error, otherwise your comment will be deleted as unhelpful.