Artificial Intelligence


Enhancements in Audio Ads Delivery and Effectiveness

Authors: RJ Harry

This work details progress in audio ads - delivery and effectiveness. With the increased use of smart speakers and voice-based commands, a new ad avenue in the form of audio ads is rapidly emerging. Audio ads however are different in several aspects from traditional banner/image/video/text (email) ads. For one they’re richer in terms of contextual information as the user interaction with voice is more personal and can be used to determine various aspects from user mood to activity being preformed.

Comments: 2 Pages.

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Submission history

[v1] 2019-06-11 19:02:36

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