Authors: Miguel Morales
In this paper we present an implementation of a trustless system of measurement and enforcement of advertising metrics. Specifically, our implementation uses a sidechain composed of a decentralized consortium of verifiers. This implementation provides a decentralized and democratically governed mechanism for the codification of measurement standards. This implementation enforces the standards for computing advertising metrics based on signals received from disconnected programmatic supply chain participants. A simple standard could be codified that enforces the computation of an attribution. It also enables a mechanism in which supply-chain participants may be paid using cryptocurrency safely and at scale. Thus, the system we describe implements the trifecta of blockchain-based tracking and billing of programmatic advertising: campaign insertion orders, supply-chain transparency, and payments. In this paper, we will describe the management of participant identities, a Plasma based sidechain architecture, and support for payments. We also describe a Proof-of-Stake consensus along with a rewards and penalties system used to perpetually incentivize and enforce the correct function of the network.
Comments: 34 Pages.
[v1] 2019-05-16 06:45:34
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