Authors: Serpil Altinirmak, Basil Okoth, Mustafa Ergun, Caglar Karamasa
Mobile banking, also known as m-banking, provides low cost, innovative and easily accessible services to customers with technological developments as compared to retail banking. In this context, m-banking quality factors of the banks are considered to be important issues for customers. The aim of this study is to analyze the m-banking quality factors and to rank banks offering this service in Turkey under incomplete, inconsistent and indeterminate information.
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[v1] 2018-03-21 07:56:24
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