Social Science


A Look on Green Marketing Management

Authors: Aurelia Trăistaru

First of all, the study radiographs Marketing status of 1980s and ascertains at that moment appeared Green Marketing through a real spiritual – material revolution. To clarify the revolutionary leap of Green Marketing is appealed to theoretic circumstance of emergence. The phenomenon through which from the elements of a low level are woken a composite of an inexplicable high level is called emergence. Through descriptive reconstruction of economical, financial, politics and technological factors evolution of 1970s is configured the idea that Green Marketing constitutes an emergence phenomenon. Second, it is catagraphied the acceptance, promotion and developing of Green Marketing in Romania. At the same time, is ascertained practically that Romanian are sensible and responsible regarding to integration in intercessions that impose by Green Marketing.

Comments: 4 Pages.

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[v1] 2016-02-18 07:37:46

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