Social Science


Superpowers, Soft Power and Smart Analytics

Authors: Sai Venkatesh Balasubramanian

As a testimony to this growth of the ‘soft power’ culture fueled by progress in information technology, the present work presented Google Search Trend Results of three countries – Russia, China and India, all three member of the BRICS and often visualized as the past, present and future superpowers respectively. The time period of 2012-2016 was chosen for the analysis, and search trend data from 13 other countries (USA, UK, Brazil, France, Germany, Japan, Indonesia, Australia, Pakistan, Nigeria, Mexico, Vietnam and Turkey) are chosen, owing to various factors such as internet penetration, representative of American, Latin American, European, Australian, West, South, East and Southeast Asian perceptions, and population among the world’s top 20. On comparing Russia, India and China among global search trends between 2004 and 2016, it is seen that India clearly leads the other two nations by a significant amount, possessing a steadily increasing trend over the years. Overall, it is clearly evident that India leads by example in establishing the “Soft Power” Culture on the global platform. Apart from its own population of 1.2 billion, clearly a lot of expectant eyes and hearts are set to welcome India as the next Superpower, in the dawn of an era characterized by culture, soft power, fueled by rapid advancement and progress of information technology, with reduced violence and muddled borders, and advancing human civilization to the next level. Jai Hind!

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Submission history

[v1] 2016-01-26 10:08:06

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