Social Science

   

Four Theories with Potential for Success Within the Relation Practice with the Touristic Products Consumer

Authors: Aurelia Dumitru, Marioara Avram, Marian Siminică

This study explores the main theories with incidence in describing, explaining and predicting behavior of touristic services consumer’s. The research method is of meta-analysis type. Our study assumes that consumers’ perceptions and beliefs play an important role in the decision to become a beneficiary of a tourist service offered by a travel company or by a touristic services intermediary. The literature retains several models that explain the relationship between consumers’ behavior and information promotion of touristic product. There are four theories underlying the action of implementing these models subsequent to the idea of consumer’s behavior: Selective Attention Theory, Congruity Principle Balance Theory, Cognitive Dissonance Theory. After exploring the potential of these theories in order to generate a competitive advantage for tourism service providers it is concluded that the convergent use of these four theories of planning, organizing, implementing, managing and controlling the marketing touristic activities is the method with the most significant impact on the behavior of travel services consumer.

Comments: 11 Pages.

Download: PDF

Submission history

[v1] 2016-01-18 15:13:54

Unique-IP document downloads: 65 times

Vixra.org is a pre-print repository rather than a journal. Articles hosted may not yet have been verified by peer-review and should be treated as preliminary. In particular, anything that appears to include financial or legal advice or proposed medical treatments should be treated with due caution. Vixra.org will not be responsible for any consequences of actions that result from any form of use of any documents on this website.

Add your own feedback and questions here:
You are equally welcome to be positive or negative about any paper but please be polite. If you are being critical you must mention at least one specific error, otherwise your comment will be deleted as unhelpful.

comments powered by Disqus