The aim of this study is to underline the effective used of liminality by mass media for transform in ritual a daily event. Theoretical backgound is constituted by concept of liminality which was launched by Arnold Van Gennep and was developed by Victor Turner (who has named the concept of the liminality – liminoid). In this framework, the study proves that in contemporary society, mass media are commited as responsible for mediatization of rituals in distinctive ceremonials: social, political, religious, and other. When people are watching television, they are introduced, by the media, in a liminal space, where they get to be members in the act of rites of passage. From the moment when their attention is enthralled by what is on television, people are induced in an ambiguous state; they are separated from reality. The media creates for each important ritualised ceremonial, the necessary time, in order to create a subjection of the public. In the contemporary society our basic activities are, in fact, rituals.
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