Social Science


Smart Analytics of Social Networking Trends

Authors: Sai Venkatesh Balasubramanian

The current era of Information Technology has enabled one to access a wealth of information regarding public opinion and market trends through web search behaviour exploring tools such as Google Trends. As a testimony to this fact, the present work purports to encouraging the use of such “Smart Analytics” techniques by presenting Trend Search based inferences and discussion of interest in the four social networking sites Facebook, Twitter, YouTube and Snapchat in 30 different countries around the world. The results provide valuable insights into group trends such as the rise, saturation and decline in the interests of such services and their dependence on various factors such as internet connection speeds and penetration rates, while also exploring exceptional cases and other individual aspects of social networking trends. While from a managerial perspective, such results can be used to assess market trends and demands, the inferences also provide useful information to administrators and governments, as well as the common man to understand the current trends and plan investments of time and money accordingly.

Comments: 20 Pages.

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Submission history

[v1] 2015-10-27 21:28:26

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