Authors: Sai Venkatesh Balasubramanian
The current era of Information Technology has enabled one to access a wealth of information regarding public opinion and market trends through web search behaviour exploring tools such as Google Trends. As a testimony to this fact, the present work purports to encouraging the use of such “Smart Analytics” techniques by presenting Trend Search based inferences and discussion of interest in the four social networking sites Facebook, Twitter, YouTube and Snapchat in 30 different countries around the world. The results provide valuable insights into group trends such as the rise, saturation and decline in the interests of such services and their dependence on various factors such as internet connection speeds and penetration rates, while also exploring exceptional cases and other individual aspects of social networking trends. While from a managerial perspective, such results can be used to assess market trends and demands, the inferences also provide useful information to administrators and governments, as well as the common man to understand the current trends and plan investments of time and money accordingly.
Comments: 20 Pages.
[v1] 2015-10-27 21:28:26
Unique-IP document downloads: 66 times
Vixra.org is a pre-print repository rather than a journal. Articles hosted may not yet have been verified by peer-review and should be treated as preliminary. In particular, anything that appears to include financial or legal advice or proposed medical treatments should be treated with due caution. Vixra.org will not be responsible for any consequences of actions that result from any form of use of any documents on this website.
Add your own feedback and questions here:
You are equally welcome to be positive or negative about any paper but please be polite. If you are being critical you must mention at least one specific error, otherwise your comment will be deleted as unhelpful.