Despite the economics jargon on 'rational choice', nowadays the entire world has nothing else to choose except to succumb under the spell of magic words of modern economics, i.e. 'neoliberalism', 'financial liberalization', 'free market' (laissez-faire), and 'globalization'. All of these can be shown to be part of a preconception, i.e. far beyond the 'neutral' idea of natural sciences. In Fritjof Capra's book 'Turning Point' (Bantam Books, 1982) these phenomena are summarized as follows: economics thinking have started by assuming that in economics sciences one can achieve the same generality and universality that physicists enjoy in doing Natural Sciences. In other words, economists try to become through their work 'hard science' rather than recognizing that in economics the subject of their study is human/people which is far from being predictable, either as individual or as society. In our humble opinion, economics is a mixture of both, hard and soft sciences. In order to show this, we introduce a new study, called Poly-Emporium Theory, where we show that phenomena from hard science and soft science co-exist and interact in economics. Poly-Emporium Theory is the study of interactions among many (big and small) firms in the market, and it is different from oligopoly since poly-emporium takes into consideration the small firms too (not only the big firms that dominate the market as in oligopoly). The above logic of thinking is the starting point to submit a new idea, under the heading of 'Cultural Advantage.' The first book in the series has title: Cultural Advantage for Cities: An alternative for Developing Countries.
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[v1] 11 Oct 2008
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